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Why ares

Independent & Conflict Free

Fully independent advice aligned solely to client outcomes.

Proven Capability

Drawing on more than four decades of executive and advisory experience, ares helps clients make better investment decisions, improve organisational capability and create long-term asset value.

Executive Judgment

Experienced executive judgement, commercially independent advice and strategic leadership.

End-to-End Capability

Strategic thinking with practical delivery experience – from investment strategy and retail positioning through to planning approvals, governance and project implementation.

Commercially Grounded Advice

Informed by real-world developer experience across complex, high-value projects.

Stakeholder & Planning Expertise

Strong track record navigating planning frameworks and multi-stakeholder environments

Leadership

Theo van Veenendaal

Owner & Director

With more than 45 years of executive leadership and independent advisory experience, Theo helps clients make better investment decisions, navigate planning and commercial risk, improve development capability and unlock long-term asset value.

This breadth of experience enables him to provide advice that integrates commercial strategy, governance and delivery.

Key Strength

Shifting projects from concept to capital decision through rigorous risk management and value creation strategies.

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Advisory Focus

Providing high-level guidance to landowners and institutional investors across the full development lifecycle.

Theo Provides

  • Direct senior leadership on every engagement

  • Extensive experience across town centres, major retail, and urban regeneration

  • Capability from feasibility to delivery and repositioning

  • Independent advice aligned solely to client outcomes

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